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Twinings Australian Afternoon Tea (campaign)

Category

Broadcast

Date

January 12, 2012

Agency

Naked Communications

What We Did...

TV: Development of a bespoke TVC focusing only on the Australian Afternoon Tea. Designed to fit with the Twinings brand and key strategic imperative of improving brand desirability, this was a highly successful campaign.

Event: The launch also included the filming and editing of a special Twinings Australian High Tea event held at Crown Casino. Tickets won via social media, this event included a special tea making presentation by Mr. Stephen Twining.